Your Paper Already Pays for the Technology
Print on Sylvamo paper — Accent® Opaque, Hammermill®, or Springhill®. MindFire's omnichannel platform and AI Voice technology are included — paid for by Sylvamo, not you.
Get in TouchFlexible for high-volume programs — whether one drop or several. Already printing on Sylvamo? You may already qualify.
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(One Drop or Multi-Drop)
to You
Attribution
Printed on Sylvamo Paper
See Intelligent Paper in Action
What it is, how it works, and why it matters — in about 2 minutes.
How It Works
Three simple steps to omnichannel attribution — fully funded by your paper purchase.
Print on Sylvamo Paper
You buy Accent® Opaque, Hammermill®, or Springhill® from your existing supplier — chances are you're already using it. One out of three direct mail pieces in the U.S. is printed on Sylvamo paper.
Sylvamo Pays for the Technology
When your campaign runs on Sylvamo paper, Sylvamo covers the cost of MindFire's omnichannel attribution platform and AI voice technology for up to 350,000 mail pieces. You get access to the full platform for your campaign at no technology cost to you.
Prove Direct Mail Works
In exchange, Sylvamo receives top-level anonymized campaign performance data. No customer PII is shared. No proprietary information is exposed. The data helps demonstrate that direct mail drives measurable results.
Sylvamo paper is one of several programs that offset your costs. See all savings and incentives →
What's Included
Every Intelligent Paper campaign comes with MindFire's full omnichannel attribution stack and AI-powered voice technology.
OmniChannel Attribution
- ✓Personalized QR codes (PQRs) on every mail piece
- ✓Personalized URLs (PURLs) and landing pages
- ✓Email and SMS follow-up sequences
- ✓Display retargeting (Google, Meta, LinkedIn)
- ✓Informed Delivery integration
- ✓Real-time campaign dashboards — white-labeled with your brand
- ✓Full end-to-end attribution: know exactly which mail pieces drove which actions
Make Your Mail Talk
- ✓AI-powered voice agent activated by the mail piece
- ✓Recipients scan a QR code and have a real conversation with an AI trained on the campaign
- ✓Every interaction tracked and attributed alongside all other response channels
- ✓Works across verticals: senior living, higher education, insurance, real estate, nonprofit, and more
- ✓Qualifies for USPS Integrated Technology postal promotion (additional postage savings)
What Intelligent Paper Campaigns Deliver
Real performance data from campaigns powered by MindFire and Sylvamo.
Campaign Performance Dashboard — Real-time tracking and attribution
Built for Ambitious Mailers
Ideal for high-volume campaigns — with flexible options for multi-drop programs. Whether you're running one large drop of 350K or spreading volume across several drops throughout the year, the Intelligent Paper program is built to work with your cadence.
Already using Sylvamo paper? Many printers are — and don't know it. Sylvamo (formerly International Paper's uncoated papers business) supplies roughly one in three direct mail pieces produced in the U.S. Check with your purchasing team or paper supplier.
Qualify for USPS Postal Promotions
Intelligent Paper campaigns are designed to qualify for USPS promotional discounts — saving you on postage while boosting engagement.
Integrated Technology
Campaigns with PQR codes, NFC, or AR triggers earn postage discounts by bridging print and digital.
Tactile, Sensory & Interactive
Special finishes, textures, and interactive elements that increase engagement qualify for additional savings.
Sustainability
Sylvamo papers are sustainably sourced. Pair with eco-messaging to qualify for the USPS sustainability add-on.
Continuous Contact
Multi-touch campaigns with coordinated digital follow-up qualify for repeat-mailing postage incentives.
A Fair Exchange
Sylvamo's goal is simple: prove that direct mail still works. In exchange for subsidizing MindFire technology costs, Sylvamo receives anonymized, top-level campaign performance data — things like response rates, channel engagement, and conversion metrics.
No customer PII is ever shared. No proprietary campaign details are exposed. And because Sylvamo papers — including Accent® Opaque, Hammermill®, and Springhill® — are sustainably sourced and certified, you're also supporting responsible forestry with every campaign.
Get in Touch
Have questions about the Intelligent Paper program? We'd love to hear from you.
Want visibility? You can opt in to be featured in a published case study — or stay fully anonymized. Your choice.
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