Print on Sylvamo paper — Accent® Opaque, Hammermill®, or Springhill®. MindFire's omnichannel platform and AI Voice technology are included — paid for by Sylvamo, not you.
Get in TouchFlexible for high-volume programs — whether one drop or several. Already printing on Sylvamo? You may already qualify.
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What it is, how it works, and why it matters — in about 2 minutes.
Three simple steps to omnichannel attribution — fully funded by your paper purchase.
You buy Accent® Opaque, Hammermill®, or Springhill® from your existing supplier — chances are you're already using it. One out of three direct mail pieces in the U.S. is printed on Sylvamo paper.
When your campaign runs on Sylvamo paper, Sylvamo covers the cost of MindFire's omnichannel attribution platform and AI Voice voice technology for up to 350,000 mail pieces. You get access to the full platform for your campaign at no technology cost to you.
In exchange, Sylvamo receives top-level anonymized campaign performance data. No customer PII is shared. No proprietary information is exposed. The data helps demonstrate that direct mail drives measurable results.
Every Intelligent Paper campaign comes with MindFire's full omnichannel attribution stack and AI-powered voice technology.
Real performance data from campaigns powered by MindFire and Sylvamo.
Campaign Performance Dashboard — Real-time tracking and attribution
Ideal for high-volume campaigns — with flexible options for multi-drop programs. Whether you're running one large drop of 350K or spreading volume across several drops throughout the year, the Intelligent Paper program is built to work with your cadence.
Already using Sylvamo paper? Many printers are — and don't know it. Sylvamo (formerly International Paper's uncoated papers business) supplies roughly one in three direct mail pieces produced in the U.S. Check with your purchasing team or paper supplier.
Intelligent Paper campaigns are designed to qualify for USPS promotional discounts — saving you on postage while boosting engagement.
Campaigns with PQR codes, NFC, or AR triggers earn postage discounts by bridging print and digital.
Special finishes, textures, and interactive elements that increase engagement qualify for additional savings.
Sylvamo papers are sustainably sourced. Pair with eco-messaging to qualify for the USPS sustainability add-on.
Multi-touch campaigns with coordinated digital follow-up qualify for repeat-mailing postage incentives.
Sylvamo's goal is simple: prove that direct mail still works. In exchange for subsidizing MindFire technology costs, Sylvamo receives anonymized, top-level campaign performance data — things like response rates, channel engagement, and conversion metrics.
No customer PII is ever shared. No proprietary campaign details are exposed. And because Sylvamo papers — including Accent® Opaque, Hammermill®, and Springhill® — are sustainably sourced and certified, you're also supporting responsible forestry with every campaign.
Have questions about the Intelligent Paper program? We'd love to hear from you.
Want visibility? You can opt in to be featured in a published case study — or stay fully anonymized. Your choice.
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