David Rosendahl Media Bio & Press Kit

Media Bio (Short)

David Rosendahl leads MindFire, a two-time Inc. 500 fastest-growing software company processing over 642 million marketing events annually. A sought-after speaker on AI transformation and OmniChannel marketing strategy, David helps enterprise print and mail leaders expand beyond traditional programs into digital markets. Through industry keynotes and strategic partnerships, he guides organizations in embracing AI-driven innovation while achieving significant postal savings and defending against digital-only competitors.

David Rosendahl: Pioneering the Future of Marketing Technology (Long)

David Rosendahl stands at the intersection of tradition and innovation. As President and Co-founder of MindFire, he is transforming how North America’s leading print and mail companies compete in the digital age. His journey from classical pianist to technology pioneer offers unique insight into his success: the same discipline and creativity that once guided his musical practice now shapes his approach to business transformation.

Under David’s leadership, MindFire has become the enterprise platform of choice for sophisticated direct mail operations, particularly those processing millions of pieces annually. The company now handles over 642 million marketing events each year, serving multiple members of the prestigious Printing Impressions 300. Through strategic partnerships—including a groundbreaking collaboration with BCC Software—David helps industry leaders capture significant postal savings via USPS promotions (3-6%) and mail growth incentives (up to 30%). More importantly, he enables traditional print companies to expand beyond conventional programs, helping them secure their clients’ complete marketing budgets while defending against digital-only competitors.

This vision for industry transformation began early. At 18, David founded his first technology company, an Internet Service Provider, learning firsthand how to make complex technology accessible and meaningful to everyday users. Today, he shares these insights as a sought-after speaker, delivering keynote presentations that address AI’s transformative impact on business, OmniChannel marketing strategies, and direct mail’s vital role in modern marketing. His thought leadership reaches over 32K industry professionals on LinkedIn, where he regularly hosts USPS leadership and industry experts to discuss postal innovations and marketing strategy.

Yet David’s most significant contribution may be his advocacy for human connection in an increasingly digital world. Drawing from personal experience with mental health challenges, including the loss of two family members to suicide, he co-founded the “She*t for Brains” initiative in 2024. This pioneering program creates a safe space within the print industry for professionals to access mental health resources, connect with credentialed experts, and develop strategies for resilience. The initiative exemplifies David’s core philosophy: successful digital transformation must be “human-driven and tech-enabled.”

Working directly with hundreds of enterprise print and mail companies—particularly those serving financial services, insurance, and retail clients—David continues to demonstrate that traditional industries can embrace technological advancement while preserving their essential human elements. His work shows that in an age of artificial intelligence and digital disruption, companies that combine technical innovation with human insight don’t just survive—they thrive.

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Connect With David on Social Media:

Facebook
Youtube
Instagram
LinkedIn
Twitter
Blog

Webinars

Want David as a moderator or presenter for your next Webinar? 

We can help with the planning, promotion, execution, and follow-up for your next Educational Webinar.  Topics include:

• “Think Outside the MailBox” — for the latest trends in Direct Mail, Informed Delivery, and digital augmentation of print
• “The Underground Playbook for Growing Your Leads & Sales” — an educational session focused on how to extract leads & sales from LinkedIn and other leading-edge electronic channels.
• A customized topic of your choice!

Here are examples of webinars David has done: https://mindfireinc.com/educational-webinars/

Fees start at $3,000 for non-Clients leveraging an existing topic or asset and $2,000 for Clients.

Packages include promotion across Dave’s social channels, MindFire’s corporate social channels, email distribution (50K+ people), and more.

Interview Questions & Topics

David can speak to the following in interviews (podcasts, articles, and so on); when interviewing David, no question is off-limits, so by no means is the following a comprehensive summary:

• The dueling, often-at-odds role conflicts between entrepreneurship, fatherhood, and being a husband
• What it takes to start from an idea and gain initial traction
• Why most marketing and salespeople these days are in for a rude awakening — and job loss — unless they adapt
• How technology is going to make marketing and salespeople better — and why marketing automation is often the wrong decision
• Why print is not dead — and how it is used efficiently by companies of all sizes to generate leads and grow revenue (and how Facebook helps improve direct mail in a way few people know)
• How commercial printers can grow their leads and sales, and why it is essential that they do regular, ongoing self-promotion (or run the risk of severe revenue swings)
• The “zero data problem” (see more here: https://mindfireinc.com/do-you-suffer-from-the-zero-data-problem/), and how companies can avoid this to leapfrog their competitors
• How companies like Nordstrom & J. Jill made strategic errors by cutting direct mail — and how commercial printers, agencies, and brand marketers need to learn this important lesson before it is too late (see more here: https://mindfireinc.com/nordstrom-president-cuts-direct-mail-then-this-happened/)
• How MindFire was once in the dry desert of “no leads” — and the strange strategy that turned things around (even without requiring more staff, new content, or new data to feed acquisition efforts)
• How to use LinkedIn (and in general, social media) to create awareness and drive leads
• Why if you’re not demanding attention in your market, you’re likely dying a slow death — and why money follows attention
• How Dave went from wanting to be a world-class classical pianist to a software entrepreneur — and the critical lesson his early piano training taught him (and how Tony Robbins later said the same)
• The difference between being a consumer of social media and a producer — and how this mind-shift makes all the difference for business owners, marketers, and salespeople

What People Say

David: Your presentation was truly at the right time for my life and has made me so excited to go after something I knew I needed to do for many years!!!

The timing was perfect for me because I was considering creating a social media campaign for my personal brand.  Your ideas and kind honest presentation has gotten me moving forward with a plan and process.  I also appreciated your openness to share your real life including difficult conversations like suicide.  In addition it was great to see that you have received business out of the efforts.  As a whole the presentation was sincere, clear and positive and has gotten me creating content and doing research.  So thanks again!

Thank you again,

Grady D. Martine, Vice President, Corporate Development and Acquisitions

Great speaker, content and energy!!

Denielle Lue, Owner, STML Print & Marketing

I’ve been on Linked IN since 2006 and have gathered many connections from all over the world. And it’s helped in my freelance, and helped me get projects along the way. When you said you could share and the reach is vast even if you don’t have connections, it blew my mind. So my goal is to more involved with Linked IN, I have let it slack, and its a great B2B marketplace. Your point of the 3 ways to best communicate – Writing, Video, and Audio. I guess never thought of it that way, but it comes down to those 3 however you pull them together. I have had success in video slides even in Facebook and adding one of their sound tracks, it wasn’t overwhelming, but it did make a difference. 🙂

Cathleen Tyson, Graphic Designer/Production at Panhandle Presort Service