Workshop: USPS Promotions Made Simple
Learn how to navigate and maximize USPS promotional discounts with expert guidance on qualification requirements, application processes, and strategies to reduce your direct mail costs while boosting campaign effectiveness.
The Shift in Recycling Costs – Time to Prepare
Discover how upcoming changes in recycling regulations and costs will impact your mail operations, with insights from sustainability expert Kevin Deyner on proactive strategies to adapt your paper sourcing and budgeting.
Master OmniChannel Attribution
Unlock the power of cross-channel marketing measurement by learning how to track customer journeys from physical mail to digital engagement, optimize USPS promotions, and prove ROI across your entire marketing mix.
OmniChannel Implementation Success
Join Dave Rosendahl for a peer learning panel discussion where marketing leaders share real-world insights, challenges, and best practices for successfully implementing OmniChannel strategies that connect physical mail with digital touch points.
Maximize Your 2026 Mail ROI
Get your comprehensive guide to leveraging USPS promotional programs in 2026, featuring expert strategies from Glen Swyers and Chris Lien on maximizing discounts, meeting qualification requirements, and boosting your direct mail campaign performance.
Paperwork Just Got Personal
Navigate the complex landscape of new environmental regulations with Mark Pitts from the American Forest & Paper Association as he breaks down how EUDR compliance, EPR, and emerging tariffs will impact your paper sourcing and mail operations.
Fast Track Your OmniChannel Journey
Accelerate your transition to integrated marketing with David Rosendahl as he shares proven strategies and actionable steps to quickly implement OmniChannel campaigns that seamlessly connect direct mail with digital engagement for measurable results.
Master Mail Growth Incentives
Beat upcoming postal rate increases by learning how to leverage USPS Mail Growth Incentive credits to achieve up to 30% savings on your direct mail campaigns, with insider strategies on qualification, timing, and maximizing your returns.
Unlock 30% Postage Savings Turn Mail Volume into Money
Discover how to strategically convert your mail volume into substantial cost savings with guidance from USPS Executive Director, Chris Karpenko, on leveraging growth incentive programs and promotional opportunities to reduce postage expenses by up to 30%.
Transforming Mail Service Providers
Discover how mail service providers can evolve their business model by integrating physical mail with digital technologies, featuring insights from David Rosendahl and Chris Lien on leveraging OmniChannel solutions to create new revenue streams and deliver enhanced client value.
How to Make the Most of USPS 2025 Postal Promotions
Maximize your direct mail ROI with a comprehensive overview of all available USPS promotional programs for 2025, including eligibility requirements, application deadlines, discount structures, and expert tips for stacking promotions to achieve the greatest savings.
A Seamless OmniChannel Experience
Take a deep dive into the MindFire platform with Director of Client Services, Jason Voigt ,as he demonstrates how the technology creates integrated customer journeys, tracks attribution across channels, and simplifies the execution of sophisticated OmniChannel campaigns.
Decoding the 2025 USPS Mailing Promotions
Get expert guidance from USPS Business Alliance Specialist, Brenda Manos, and BCC Software's Chris Lien as they break down all 2025 USPS promotional programs, explaining eligibility criteria, discount opportunities, and strategic tips to maximize your savings.
Rising Above Postal Rate Hikes
Learn proactive strategies to protect your mail budget from escalating postal costs with Marie Claire from the Envelope Manufacturers Association, who shares innovative approaches to offset rate increases through smart design, material choices, and operational efficiencies.
Combat Postal Rate Hikes
Hear directly from Congressman Kevin Yoder of Keep US Posted on legislative efforts and advocacy initiatives aimed at controlling postal rate increases, plus practical strategies mailers can implement now to minimize the impact of rising postage costs on their campaigns.