See what proving direct mail ROI looks like in practice — from the printers who do it every day, the technology that powers it, and the AI that’s changing what’s possible.
Pick any video below. No form required, no login, no sales pitch. Just watch.
Summit Direct Mail processes 1.5 million pieces a day. They’ve been a MindFire partner for 15 years.
In this unscripted conversation, Summit’s Mike Robinson and Ben Shank sit down with another printer evaluating omnichannel and share what actually worked — how they sell it, how they started, what they’d do differently, and why they treat it like a press setup: front-end investment for long-term value.
This is the conversation most printers never get to hear.
For decades, direct mail has been a one-way conversation — you print it, you send it, and that’s the end. DM AI changes that.
Dave Rosendahl and Betsy Davis (CMO, Sandy Alexander) explain how a simple QR code scan now starts a real-time, AI-powered voice conversation between the mail piece and the person holding it. Two minutes.
Jason Voigt, MindFire’s Director of Client Services, walks through what you actually get: the white-label portal your clients see, the drag-and-drop campaign builder, automated data import, attribution dashboards, CRM integration, and Informed Delivery tracking — all under one roof.
If you’re wondering what the day-to-day looks like inside MindFire, this is it.
The complete Colorbar interview with Dave Rosendahl and Betsy Davis — covering DM AI, attribution, the future of direct mail, and what it means for print service providers. For those who want the deep dive.
Tell us about your business and what you’re trying to accomplish. We’ll match you with the right person on our team and reach out within 24 hours — no pitch deck, no pressure.
