NEWS & PRESS

MindFire in the Industry

Press coverage, company news, and industry insights from MindFire.

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PRESS RELEASE
JANUARY 2026 WhatTheyThink

MindFire and Sylvamo Partner to Deliver Hands-On USPS Promotions Workshop

MindFire and Sylvamo team up for a live workshop featuring Carl Boettner, USPS Program Manager, with demonstrations of the Business Customer Gateway and strategies for maximizing 2026 postal promotions.

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PRESS RELEASE
DECEMBER 2025 WhatTheyThink

MindFire Hosts Industry-Leading 2026 USPS Promotions Webinar Sponsored by Sylvamo

MindFire hosts a comprehensive webinar covering 2026 USPS promotional programs, featuring enhanced 5% standard rates, the revolutionary 10% Catalog Insights promotion, and strategies for stacking incentives for up to 30% in postage savings.

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PRESS RELEASE
OCTOBER 2025 WhatTheyThink

BCC Software and MindFire Complete Three-Step Roadmap for Mail Service Providers

BCC Software and MindFire complete their joint roadmap delivering advanced OmniChannel attribution capabilities for mail service providers, bridging physical and digital marketing channels.

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COMPANY NEWS
MAY 2025

MindFire Takes Leading Role at Dscoop Edge Long Beach with Multiple Speaking Engagements

President David Rosendahl featured in multiple high-profile roles at the Dscoop Edge conference in Long Beach, showcasing MindFire’s OmniChannel attribution and DM AI technology.

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PRESS RELEASE
APRIL 2025 WhatTheyThink

BCC Software and MindFire, Inc. Launch Joint OmniChannel Solution

BCC Software and MindFire launch a joint OmniChannel solution combining postal optimization technology with marketing automation for comprehensive campaign attribution.

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PRESS RELEASE
JANUARY 2025 WhatTheyThink

Maximize Direct Mail ROI: Industry Experts Reveal Strategies for 2025 USPS Promotional Discounts

Industry experts share strategies for leveraging USPS promotional programs in 2025, helping mailers maximize discounts and boost campaign performance.

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PRESS RELEASE
DECEMBER 2024 WhatTheyThink

BCC Software and MindFire, Inc. Join Forces to Transform Direct Mail Marketing

BCC Software and MindFire announce a strategic partnership to transform direct mail marketing with innovative OmniChannel solutions combining postal intelligence and attribution.

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INTERVIEW
2024 WhatTheyThink

David Rosendahl Talks Future of Direct Mail & A Seismic Shift with Marketers

MindFire President David Rosendahl discusses the future of direct mail and the seismic shift happening as marketers rediscover physical mail’s power in an increasingly digital world.

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