Contact: (877) 560-3473

Marketing automation case studies and guides


Silicon Publishing Exceeds Expectations at Dscoop Phoenix using MindFire Marketing Automation Platform

As a first-time exhibitor in the Ruby Pavilion at Dscoop Phoenix, Silicon Publishing hit a home run in its first at-bat. Download the Case Study now to learn how they did it!

Download

The State of Web Push Notifications

Check out this report produced by PushCrew about The State of Web Push Notifications! This guide provides a comprehensive overview of what Push Notifications are, data that supports why every marketer should be using this new and novel communication channel, and best practices about how to use them.

Download

Still Relevant: A Look at How Millennials Respond to Direct Mail

Did you know that 64% of Millennials would rather look at Direct Mail than Email? Yes, it's true! Get this eBook to see what USPS research shows about how Direct Mail helps you market to Millennials. Includes tips (and samples) for becoming effective at engaging a tech-savvy generation.

Download

New Integrated Programs Designed to Generate More Print

As presented at Dscoop by Joseph Manos (EVP, MindFire), Shanna Vollmer (CEO, 7 Bridges), and Dave Rosendahl (Co-Founder, MindFire), learn how printers can generate more leads and revenue using uncommon strategies and tactics that make print even more powerful. Click to download a copy of all slides, examples, and snapshots.

Download

Marketing Playbooks: The Simplest Way to Sell High Margin Marketing Services

Creating a digital campaign can be challenging -- even if you’ve done it before! That’s why we’ve created a set of proven Marketing Playbooks you can use to sell, build, & manage marketing campaigns with ease. Download to get an overview of each Playbook.

Download

Direct Mail and Personalized URL (PURL) Example for TexanCash

See inside a real-life PURL marketing automation campaign used to drive applications for lenders, including the direct mail piece, landing pages, and more. Download now and use these ideas for your next campaign.

Download

The Essential Handbook for Selling PURLs with Direct Mail

Download this guide to learn how other sales professionals engage large companies for multi-year contracts that include print, PURLs, email, and other electronic channels. It includes the steps experts use to attract new clients (including the questions they ask to move the opportunity forward) — and highlights how a print sales rep generates millions in revenue from print using technology to consistently win new business.

Download

Trade Show & Event Brief Template

Download this Trade Show and Event Templated Brief that you can use as a blueprint to plan and organize your next Trade Show or Event. It took us a lot of time to develop for our own internal use, so we figured we'd share it with you to save you the time!

Download

3 Ways to Connect Direct Mail With Facebook to Increase Leads

100 million+ Americans end their day on Facebook. Do you really think your target market isn't reachable there? If you haven't connected your print campaigns to earth’s largest social network, you're missing a large opportunity. Learn 3 unconventional Facebook tactics that generate more leads & revenue -- including step-by-step instructions.

Download

3D Printing, Now and Beyond!

Learn how 3D Printing is shaping the future as it is applied to more industries around the world, including aerospace, automotive, education, and medical. This informative eBook is provided by Stratasys.

Download

Generate More Leads & Revenue For Your Print Business

Is your print business up one month ... down the next? Learn to address the problem through an ongoing, automated marketing program (using multiple channels used in tandem) to create a Lead Gen Machine.

Download

What Lies Ahead for Print in the United States: Forecasts, Opportunities, and Response Rates

This eBook acts as a companion to Pixels & Ink Episode #14, and contains market data prepared by the Economist, DMA, and PRIMIR. Download to learn the latest print forecasts.

Download

Raising Over $6,000,000.00 With One Multi-Channel Marketing Campaign

Download now to get the multi-channel marketing strategy and blueprint that raised $6+ million for NC State -- while significantly cutting campaign expenses — using Print, Email, Microsites, Facebook, and Twitter.

Download

How To Drive Credit Card Renewals w/Marketing Automation

This Case Study contains the 28-page playbook First National Bank used to coordinate Direct Mail w/Personalized URLs, Email, Microsites & SMS to drive a 44% response rate, 34% offer uptake, and 43% renewal rate. Download now to learn how.

Download

How BMW Sells More Cars With Multi-Channel Marketing Automation

This eBook contains the 19-page playbook BMW used to retain lease customers using marketing automation. With MINI-O-POLY as the theme (a play on "Monopoly"), BMW used Emails, PURLs, and Landing Pages to drive over 20% of recipients to request a Test Drive, resulting in 2 to 7 cars sold p/month.

Download

Driving Alumni Engagement and Donations with Marketing Automation

This eBook has the marketing automation blueprint used by Saint Francis University to generate a 112% increase in response rates, and shows you how direct mail, eCards, videos, and social media contests drove alumni engagement and donations.

Download

Selling 21 Print Jobs Using Multi-Channel Marketing Automation

How do you create fresh sales leads to sell more Print? Learn how Hemlock fed their presses with 21 printing jobs worth $331,000 using postcards w/PURLs, email blasts, and a highly targeted house list.

Download

Driving New Student Enrollment with Innovative Marketing Automation

Using marketing automation, the University of Alabama got a 12% response rate, with 50% of respondents applying for admission to a graduate program. This case study reveals the exact tactics employed with direct mail, PURLs, emails, a Variable Viewbook, and follow-up print pieces to achieve these results.

Download

The Advertising Agency's Ultimate Guide: Marketing Automation

Download this eBook to see how marketing automation technology is being used in the agency industry to make current clients happy - and win new accounts! Learn how the power of marketing automation can allow you to develop sophisticated, innovative campaigns for your clients.

Download

HP Indigo and MindFireInc Technology Help Transform Rider Dickerson from PSP to MSP

Rider Dickerson’s story begins in 1903, when a small letterpress shop called Low & Rider Printers opened its doors in Chicago. The business changed names–and ownership–over the years but still remained a fixture in the city’s famed Printers Row District. Then, in 2007, Rider Dickerson began a seismic shift.

Download