If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:
- Direct Mail
- Personalized URLs (“PURLs”)
- SMS
- Ringless Voicemail
- Social Media
- Personalized Landing Pages / Microsites
Then watch this session now.
After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry).
To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including:
— Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious)
— The different ways printers & agencies charge for these services (definitely surprising)
— How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology)
— The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure)
— How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)
… and more.
VIDEO
Podcast
Q&A
SLIDES
SPECIAL RESOURCES MENTIONED IN THIS EPISODE
Want to hear from companies who are successfully selling Optichannel services to their Clients? Here are two examples:
- How Summit Direct Mail Grew to $40+ Million By Blending Print & OptiChannel Marketing — Learn from senior leadership at this print & mail innovator, specifically around how they’ve grown using OptiChannel services as their differentiator to large direct mail accounts.
- How Toolbox Studios Harnesses the Power of Print And ‘Optichannel’ Marketing to Help Clients Achieve Their Growth Objectives — CEO Cece Smith shares how her Agency has grown using OptiChannel and gives numerous examples of work they’ve done for clients across multiple industries. (Bonus: Print is an important part of their success. Don’t miss this)
