Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing.
Instead of outsourcing to a commercial printer or marketing services company, some organizations build the capacity in-house by dedicating resources, capital, and talent.
This is the “in-plant.”
Attendees to the event included executives from health services (hospitals, clinics, etc.), education, manufacturing, high tech, insurance, and more.
The presentation covered a little-known way of staying top-of-mind and generating awareness with the in-plant’s “parent” organization. This is a challenge many in-plant teams have because they face competition from outside vendors.
However, this isn’t a problem just isolated to in-plants; organizations of all shapes and sizes have the same challenge: How to stand out? How to get attention? How to drive in-bound interest in the org’s products and services?
However, this isn’t a problem just isolated to in-plants; organizations of all shapes and sizes have the same challenge: How to stand out? How to get attention? How to drive in-bound interest in the org’s products and services?
In the session, I shared how a strategy that uses some unorthodox strategies can dramatically impact the ability of any organization to get attention (which results in more leads, sales, and success).
The strategy uses modern marketing technology — which most people are unfamiliar with — but which presents a nearly unrivaled opportunity to capture attention, mindshare, and drive business results.
To help attendees take tangible steps forward, I covered a simple process people can use to start to employ this strategy, and where they should start if it seems overwhelming.
Watch Now On-Demand:
Enjoy!
