[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

As COVID-19 circles the globe, commercial printers are asking themselves a profound question:

Is my sales and marketing strategy still relevant in the current environment?

Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current COVID-19 situation.

We discussed how printing companies can pivot their sales approach and marketing message to work best in the current environment, and shared our take on how best to:

✅ Identify the people and companies to be speaking to right now — and the mistakes you should avoid in this communication

✅ Approach selling in today’s business environment (this is key)

✅ Deliver thoughtful marketing campaigns that address the current challenges (caution: you need to know *this* OptiChannel framework to get noticed)

✅ Do more online so you can make it easier for your customers to do business with you

Watch On-Demand Now

The recording and all the materials provided to attendees is available here.