The MindFire Marketing Manager owns all aspects of marketing, including branding, website, marketing campaigns, social channels and PR. This role leads and directs a team and works cross functionally to deliver compelling market strategy and content development on all channels using the MindFire Platform for all campaigns.
Essential Duties/Responsibilities
- Collaborate with cross functional team to work with existing strategies, and develop content strategy across digital marketing touchpoints in support of the marketing-to-sales funnel and ongoing customer engagement.
- Develop tactical execution plan for campaign implementation and deployment
- Manage campaigns deployed through our owned digital marketing channels, including but not limited to social media, email, SMS, ringless and website.
- Own the digital marketing content creation from strategizing and planning, developing campaign briefs, managing asset development processes
- Develop website content strategy to enhance user experience, user engagement, and site visibility.
- Develop innovative social media campaigns
- Deliver reporting on each campaign and marketing spend and be rooted in data-driven decisions to optimize marketing content
- Oversee and deliver campaign execution to drive performance and pipeline for the organization, while making campaigns come to life.
Education
- Oversee and deliver campaign execution to drive performance and pipeline for the organization, while making campaigns come to life.
Experience
- 4+ years of digital marketing or content marketing experience, with at least 1 years of experience using marketing automation campaign software, MindFire platform is a plus.
- Demonstrated experience with strategizing, developing, and enhancing effective marketing content
- Passionate about developing marketing content to drive business results.
- Strong organizational and project management skills and have experience in project management tools
- Entrepreneurial spirit and a desire to work in a fast-paced environment.
- Creative and strategic thinker.
- Proactive and can-do attitude.
- Strong attention to detail a must
- Proven ability to manage multiple priorities at one time and thrive in a fast-paced startup environment
- Excellent communication, project management and presentation skills
- Ability to think big but at the same time rolling up the sleeves to execute
- Open to learning new and innovative marketing techniques
If you are interested in applying or learning more, please submit your CV to Leta Wood, lwood@mindfireinc.com
