MindFire, Inc.

Helping volume mailers SUPERCHARGE Direct Mail | 2-3x response, better leads, more data, by adding Personalized URLs (PURLs), Personalized QR codes, Dynamic Landing Pages, Email, SMS

Marketing Manager

The MindFire Marketing Manager owns all aspects of marketing, including branding, website, marketing campaigns, social channels and PR. This role leads and directs a team and works cross functionally to deliver compelling market strategy and content development on all channels using the MindFire Platform for all campaigns.

Essential Duties/Responsibilities

  • Collaborate with cross functional team to work with existing strategies, and develop content strategy across digital marketing touchpoints in support of the marketing-to-sales funnel and ongoing customer engagement.
  • Develop tactical execution plan for campaign implementation and deployment
  • Manage campaigns deployed through our owned digital marketing channels, including but not limited to social media, email, SMS, ringless and website.
  • Own the digital marketing content creation from strategizing and planning, developing campaign briefs, managing asset development processes
  • Develop website content strategy to enhance user experience, user engagement, and site visibility.
  • Develop innovative social media campaigns
  • Deliver reporting on each campaign and marketing spend and be rooted in data-driven decisions to optimize marketing content
  • Oversee and deliver campaign execution to drive performance and pipeline for the organization, while making campaigns come to life.

Education

  • Oversee and deliver campaign execution to drive performance and pipeline for the organization, while making campaigns come to life.

Experience

  • 4+ years of digital marketing or content marketing experience, with at least 1 years of experience using marketing automation campaign software, MindFire platform is a plus.
  • Demonstrated experience with strategizing, developing, and enhancing effective marketing content
  • Passionate about developing marketing content to drive business results.
  • Strong organizational and project management skills and have experience in project management tools
  • Entrepreneurial spirit and a desire to work in a fast-paced environment.
  • Creative and strategic thinker.
  • Proactive and can-do attitude.
  • Strong attention to detail a must
  • Proven ability to manage multiple priorities at one time and thrive in a fast-paced startup environment
  • Excellent communication, project management and presentation skills
  • Ability to think big but at the same time rolling up the sleeves to execute
  • Open to learning new and innovative marketing techniques

If you are interested in applying or learning more, please submit your CV to Leta Wood, lwood@mindfireinc.com

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