OptiChannel Marketing is a new way to generate leads & grow sales using Direct Mail, Email, & Digital

We help Printers, Agencies, and their Clients grow revenue with innovative OptiChannel Marketing software, services, & support.
MindFire OptiChannel Software, Services, and Training

What Exactly Is ‘OptiChannel’ Anyway?

OptiChannel Means Finding Your Audience on the Channels Best for Them.

Today's marketing requires more than just automation.

It’s about finding people on their optimal channels, and then contextualizing your communication to engage in the way they prefer.

If you’re struggling to get your prospects and clients to engage you, it’s likely because you’re using outdated channels and strategies.

That's why you need an OptiChannel strategy: to reach your audience on the devices and channels that are right for them.

Is MindFire OptiChannel For You?

Built for Printers

You gotta keep those presses fed, right?  Maybe you’ve never had to market yourself or have relied on word-of-mouth, but now you need to grow leads and sales during this tough time.


Or, maybe you want to sell digital marketing services to your clients so you can differentiate from all the other printers beating on their door.


Those Silicon Valley companies ignore print.  Not us.  We’ve built our company around companies like yours!

And for Agencies

Need to offer your clients orchestrated digital campaigns using intelligent business logic and personalization?  Then you need a partner to help you succeed.


With MindFire at your back, you can grow your agency by becoming an integrated and indispensable partner to your clients.


Move from unpredictable project work to retainer-based relationships, and prove your value to your clients by helping them reach their lead gen and sales goals using the optimal channel for each of their audiences.

& for Your Business

These days, almost all businesses struggle to reach their clients and prospects because they’re not using the optimal channel for their audience.


Email just doesn’t work the way it used to.  Even reaching people on the phone is tough.


Sound familiar?  We solve that with OptiChannel Social Marketing & Sales to drive engagement, conversations, leads, and sales in the places today’s modern buyer hangs out.

More Than 6,400 Companies Use MindFire

to Generate More Leads & Sales.

Agencies, printers, and marketers in higher education, automotive, financial services, and more rely on us to drive leads and sales.


Let MindFire work its magic for you. Why wait?

Easy set-up · Free 14 day Trial · Cancel at any time

What People Say

Latest From the OptiChannel Weekly Live Series:

Live with David Rosendahl & The OptiChannel Community!

Weekly, gather with the OptiChannel Community to learn from hands-on practitioners who are reverse-engineering where their audience's attention is, and using the optimal channels to grow brand, create more leads, and grow sales. Here are three highlights from the show you might enjoy:

Drew Ettinger (CEO, The Best Postcards) shares how his print business is growing 25% month-over-month in the home services vertical.

Forrester® and USPS Delivers™ research reveals Direct Mail secrets in Automotive, Financial Services, Travel, and Retail.

Cece Smith (CEO, Toolbox Studios) maintains pre-COVID sales weaving Direct Mail, Email, & Social together.