Blog - Page 6 of 15 - MindFire, Inc.

How Print Uniquely Engages Younger Consumers

Posted on July 30, 2021 by David Rosendahl

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing t...

Case Study, Musings, Print, Thought Leadership

How This Print Company Grows 25% Each Month Selling Direct Mail

Posted on July 29, 2021 by David Rosendahl

Succeeding in selling direct mail in today’s world takes a new set of skills. To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one be...

Lead Generation, LinkedIn, Thought Leadership, Training, Webinar

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

Posted on July 28, 2021 by David Rosendahl

For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messa...

Print, Thought Leadership

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

Posted on July 26, 2021 by David Rosendahl

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. ...

Podcast, Thought Leadership

How a Growing Print Company Sells Direct Mail

Posted on July 21, 2021 by David Rosendahl

Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You’ll learn how their direct mail sales process gets pro...

Thought Leadership

Why 2021 Is The Year of Optichannel

Posted on July 19, 2021 by David Rosendahl

I want to share some thoughts and observations that I believe you will find helpful as you think about the state of direct mail and where marketing and communication are headed. MindFire is a marketing technology company that serves in-plants, printers, agencies, and other businesses, helping them ...

Podcast, Thought Leadership, Webinar

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Posted on July 13, 2021 by David Rosendahl

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct ...

Thought Leadership

Who’s Hiring in Print (And Some Alarming Trends)

Posted on July 1, 2021 by David Rosendahl

A benefit of working with numerous commercial printers across North America is that we see a variety of trends ebb and flow. For example, we recently covered the situation related to the Wayfair Act and its impact on direct mail and taxation. This continues to be a theme we hear from a growing numbe...

Thought Leadership

What’s OptiChannel & Why You Should Care

Posted on June 29, 2021 by David Rosendahl

If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C...

Podcast

What’s Working in Direct Mail Right Now?

Posted on June 25, 2021 by David Rosendahl

You’ll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You’ll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or...

How Print Uniquely Engages Younger Consumers

How This Print Company Grows 25% Each Month Selling Direct Mail

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

How a Growing Print Company Sells Direct Mail

Why 2021 Is The Year of Optichannel

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Who’s Hiring in Print (And Some Alarming Trends)

What’s OptiChannel & Why You Should Care

What’s Working in Direct Mail Right Now?

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