Protected: [WEB CLASS MATERIALS] “The Weird Lead Gen Strategy That’s Currently Creating 23 Leads PER DAY!”
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Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant
If you saw this post (“Nordstrom President Cuts Direct Mail. Then This Happened.“), I recently found that Nordstrom blamed their slumping sales on (in part) a cut-back on direct mail. So when I noticed that another retailer — J.Jill’s (NYSE: JILL) — was getting ready fo...
Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think
Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...
Nordstrom President Cuts Direct Mail. Then This Happened.
Which is Better For Sales: Direct Mail, or Digital? (It may not be what you think.)...
The Impact of Artificial Intelligence (AI) in Print
Sponsored by: Canon Solutions AmericaSpeakers: David Rosendahl, Co-founder, MindFire; Udi Arieli, Senior Director at EFI for Scheduling, PrintFlow and TGO You’d probably agree: Artificial Intelligence has been a big buzz phrase over the past few years. Whether it’s self-driving...
Upcoming Web-Class Announced: “The Weird Lead Gen Strategy That’s Currently Creating 23 Leads PER DAY!”
To all our friends in the print community — and back by popular demand — we’re going to host the next lead generation Web Class on August 28th, at 10a PST | 1p EST. We’ve held this class 6 times this year, and after each broadcast, my team and I refine the content and trainin...
[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)
Nordstrom and J. Jill haven’t spoken about their failure with Direct Mail: until now. Incredibly, both retailers just made extraordinary statements to Wall Street after their revenues fell. In both situations, Direct Mail was involved (and not in the way you think). In this episode of the R...
Apple iOS13 Introduces a Feature That Would Have Kept 12 Year Old Steve Jobs From Making His Most Important Cold Call
When Steve Jobs was 12 years old, he cold-called Hewlett-Packard’s co-founder Bill Hewlett. His goal was to request some leftover electronic parts to build a frequency counter. To Steve’s surprise, Hewlett picked up the phone. At first, Hewlett was amused and chuckled. No doubt struck ...
Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website
Da Vinci’s “Lead Alerter” is a daily activity digest that shows you who’s visiting your corporate website so that you can turn otherwise anonymous traffic into leads. How It Works First, you insert a small snippet of HTML into all of your web site pages. This task is usually ...
Rare 1997 Video That Explains the Marketing Genius of Steve Jobs
I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand [&h...
