Agencies use the MindFire platform and services to:

1) Create more leads to drive print sales, by launching intelligent marketing campaigns (using many channels including print, email, social, and more) that seek out their best prospects/clients for engagement, conversation, and eventually, a sale; and/or

2) Grow and diversify revenues by offering marketing technology to their clients (using the same sorts of campaigns as above) as a way to add more value to the agency’s offerings.

In both situations, MindFire technology powers the outcome (more leads & sales), and is consumed by Agencies as either a “do it yourself” or a “done for you” service.