LookWho’sClicking® allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:
When used in conjunction with direct mail, LookWho’sClicking enables you to do the following:
Using your campaign’s Mail File, LookWho’sClicking generates and hosts a Personalized URLs for each recipient, as well as automates the process of inserting these unique addresses into the mail file for inclusion in each direct mail piece.
When John visits his Personalized URL, he’s visiting a VIP Landing Page built specifically to support the direct mail piece he holds in his hand.
For example, the VIP Landing Page’s creative matches that of the mail piece. Upon arriving at
a welcome message thanks John for visiting.
LookWho’sClicking captures John’s activity for additional follow-up and lead generation – all in real time.