When recipients visit their PURL, they see a Personalized Landing Page built specifically to support the direct mail piece they’re holding in their hands. In this example, the Landing Page is designed to generate leads. Here’s what a respondent sees:
Welcome Page. Greets respondents by name. Captures email address and all activity is tracked.
Survey. Captures respondent profile and generates qualified lead.
Thank You Page. Thanks respondent for visit, and provides useful follow up information.