While email deliverability is an extremely complex topic, there are five things all campaign managers should know: Your results are only as good as your mail file. Garbage in, garbage out. The best lists are organically grown, opted-in house lists of individuals that wish to receive your messages. CAN-SPAM regulations govern your email blasts. You… Read more »

In my last post, I shared a few tips to better optimize your website via On-Page SEO. Although Off-Page factors are more important than On-Page, they are out of the SEO expert’s control.  One of the most important factors is incoming links or backlinks. Backlinks are links from other websites into the page or website… Read more »

The two main and most important parts of SEO are “On-Page” and “Off-Page” Optimization. In “On-Page” the web developer teams are responsible for optimizing web sites in order to have better SERP (Search Engine Result Page) rankings. On the other hand there is “Off-Page,” for which mostly webmasters are responsible for. Both “On-Page” and “Off-Page” are important for SEO.

Studying the concept and techniques of SEO before developing a website is very important. As Google says: “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site.”… Read more »