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Transition to Marketing Service Provider

Leveraging Integrated Marketing Techniques to Grow your Print Business

This white paper explains in detail what is meant by integrated marketing solutions, identifies the problems marketers are trying to resolve, and lays out a specific path for print service providers who wish to make the transition to marketing services providers. It includes detailed profiles of three firms that have made, or are in the process of making, this transition, and it presents a step-by-step process for getting started. For firms already in the transition process, this white paper may also add valuable insight that can speed business transformation.