Response Rates of Cross-Media Marketing Campaigns: Vertical MarketsTweet
The Number One question MindFireInc® gets from member-partners and clients is: how much more successful are personalized marketing campaigns than static campaigns? MindFireInc has studied 1,856 cross-media marketing campaigns to over 30 verticals to get the answer.
In 2010, the average visit rate for all vertical markets was 6.5%. The response rate was 4.5%. MindFireInc results are based on actual raw performance data. Some of the best performing vertical markets were consumer electronics with a visit rate of 13.1% and a response rate of 10.5% and printing and publishing with a visit rate of 10.6% and a response rate if 7.4%.
This report provides a detailed breakdown of visit rate and response rate by vertical market. We think this is exciting news.
Finally, you have real-life numbers to base your cross media marketing plans on (and compare your results to.) Simply fill out the form to the right and download your FREE copy of the report in PDF format.