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19 Tips You Can Use Today to Improve Your Webinar Program

The marketer’s role has evolved from “messenger” or “advertiser” to “information provider” as customers are now able to search for information and learn about competing products and services from blogs, customer reviews, and webinars. Creating and conducting an ongoing educational webinar program can help your company position itself as a trusted source of information. Like any other marketing program, there are several factors contributing to the success of a webinar. This ebook includes some of the best practices learned from our experiences that can help increase the number of registrants and attendees to a webinar.