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Configuring Goals Intermediate

Setting goals is a great way to help you measure campaign success and the level of engagement from each user.

Goals can be anything from submitting a form or opening an email to adding a contact or even just logging in.


1. Click on Configuration tab

2. Click on Goals button

3. Click on the Add button

4. Enter a Goal Name and a Description

5. Specify places where the goal may be reached (do this for all elements where the Contact can achieve this goal)

  • Open an element
  • Click on Events tab
  • Click on the Event that achieves the goal that was just defined above
  • Click on "This Event has more details that you can configure."
  • Click on the Add button
  • Select the Goal that was created above
  • Click Return

6. You can now use this event to filter Contacts (using the Behavioral Filter) or to trigger another Event