Setting goals is a great way to help you measure campaign success and the level of engagement from each user.
Goals can be anything from submitting a form or opening an email to adding a contact or even just logging in.
1. Click on Configuration tab
2. Click on Goals button
3. Click on the Add button
4. Enter a Goal Name and a Description
5. Specify places where the goal may be reached (do this for all elements where the Contact can achieve this goal)
6. You can now use this event to filter Contacts (using the Behavioral Filter) or to trigger another Event