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Configuring Outbound Emails Basic

Email is used to reach Contacts on their email address. Using the Outbound Email Element, you can send a a personalized Email message to designated Contacts within your database. You'll need an email address for each of the Contacts (often stored in the ##email## field), but don't worry if you don't have an Email address for your Contacts: simply capture it on any appropriate Microsite pages.


Before getting started, you should have completed the following tasks:

  • Create a Program in Studio
  • Create a Campaign in Studio


1. Configure a Target Audience

2. Drag the Email App onto the Studio Canvas

  • Double-click the element that you just dragged onto the canvas

3. Configure the General tab

4. Configure the Settings tab

  • From Address: The address you are sending from
  • From Name: The name you're sending from
  • Subject: Your subject line
  • To Address: The Contact field to which the email is sent, usually ##email##
  • Reply-to Address: The address to which responses and bounce-backs are sent
  • HTML: This contains your Email's HTML content
  • HTML Preview: See how your Email might look when it is received by a Contact that can see HTML
  • Text: This contains your Email's text content
  • Text Preview: See how your Email might look when it is received by a Contact who can see only text

5. Click the Schedules tab - Add a basic schedule

6. No configuration is necessary under the Events tab

7. Publish your Program

To abide by CAN-SPAM laws, your emails should provide Contacts a way to remove themselves from any future email communication. To do so, insert the following HTML:

Unsubscribe Sample Code

The RedirectURL parameter controls where the Contact lands after clicking "Unsubscribe". This can be a page on any website or a special Microsite page you create.

The MX record, short for Mail Exchange Record, is an entry in a domain name database that identifies the mail server that is responsible for handling e-mails for that domain name. In order to ensure email deliverability, the FROM and REPLY-TO address domains used should have associated MX records (i.e. the FROM and REPLY-TO addresses used should be valid and able to receive emails).

You can point the MX record of your domain to the address of a valid mail server. This can be done on your domain host.