Email is used to reach Contacts on their email address. Using the Outbound Email Element, you can send a a personalized Email message to designated Contacts within your database. You'll need an email address for each of the Contacts (often stored in the ##email## field), but don't worry if you don't have an Email address for your Contacts: simply capture it on any appropriate Microsite pages.
Before getting started, you should have completed the following tasks:
1. Configure a Target Audience
2. Drag the Email App onto the Studio Canvas
3. Configure the General tab
4. Configure the Settings tab
5. Click the Schedules tab - Add a basic schedule
6. No configuration is necessary under the Events tab
7. Publish your Program
To abide by CAN-SPAM laws, your emails should provide Contacts a way to remove themselves from any future email communication. To do so, insert the following HTML:
The RedirectURL parameter controls where the Contact lands after clicking "Unsubscribe". This can be a page on any website or a special Microsite page you create.
The MX record, short for Mail Exchange Record, is an entry in a domain name database that identifies the mail server that is responsible for handling e-mails for that domain name. In order to ensure email deliverability, the FROM and REPLY-TO address domains used should have associated MX records (i.e. the FROM and REPLY-TO addresses used should be valid and able to receive emails).
You can point the MX record of your domain to the address of a valid mail server. This can be done on your domain host.