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Configuring Outbound Emails Basic

Email is used to reach Contacts on their email address. Using the Outbound Email Element, you can send a a personalized Email message to designated Contacts within your database. You'll need an email address for each of the Contacts (often stored in the ##email## field), but don't worry if you don't have an Email address for your Contacts: simply capture it on any appropriate Microsite pages.


Before getting started, you should have completed the following tasks:

  • Create a Program in Studio
  • Create a Campaign in Studio


1. Configure a Target Audience

2. Drag the Email App onto the Studio Canvas

  • Double-click the element that you just dragged onto the canvas

3. Configure the General tab

4. Configure the Settings tab

  • From Address: The address you are sending from
  • From Name: The name you're sending from
  • Subject: Your subject line
  • To Address: The Contact field to which the email is sent, usually ##email##
  • Reply-to Address: The address to which responses and bounce-backs are sent
  • HTML: This contains your Email's HTML content
  • HTML Preview: See how your Email might look when it is received by a Contact that can see HTML
  • Text: This contains your Email's text content
  • Text Preview: See how your Email might look when it is received by a Contact who can see only text

5. Click the Schedules tab - Add a basic schedule

6. No configuration is necessary under the Events tab

7. Publish your Program

To abide by CAN-SPAM laws, your emails should provide Contacts a way to remove themselves from any future email communication. To do so, insert the following HTML:

Unsubscribe Sample Code

The RedirectURL parameter controls where the Contact lands after clicking "Unsubscribe". This can be a page on any website or a special Microsite page you create.

Typically, when messages are being sent from one address to another within a domain that is managed by a corporate mail server, those messages never leave the internal mail server. But when sending emails from Studio, these messages are coming into the mail server from the "outside world" while claiming to be on behalf of It is likely that the receiving mail server will determine these emails are spoofing the company's domain and will reject them. By adding an SPF (Sender Policy Framework) record to the domain, it is shown that the domain owner has validated the emails that come from Studio.


1. Log in to your domain host and find the area where you can edit the domain's DNS settings

Go to DNS Settings

2. Add a TXT Record:

  • Type: TXT
  • Host:
  • TXT Value: v=spf1 ~all
  • TTL: No modification to this field is necessary
Add Record Add TXT Record