When Barclaycard US in Wilmington, Delaware, acquired a large credit card portfolio from another bank, it faced a two-pronged challenge — convert nearly a half million customers to the new program and change the acceptance brand from Visa to MasterCard. Barclaycard turned to Associates International, Inc. (formerly known as AGS) to collaborate on a campaign… Read more »

Denison Print, an established traditional commercial printer in Kitchener, Ontario had acquired a new HP Indigo press and wanted to show customers the advantages of digital printing and how it could be used with a personalized cross-media marketing campaign to reach out to audiences in totally new ways. There was no better way to do… Read more »

Hemlock printers, based in Burnaby, British Columbia, has been a power player in highend commercial printing for 42 years.  In the summer of 2010, Hemlock wanted to renew relationships with customers, bring in business during the slow summer season and raise awareness of its cross-media capabilities. So Dirk Ottevangers, Director of Business Development and Major… Read more »

In February 2010, MindFireInc exhibited at a major printing industry event in Dallas, Texas. The event, called Dscoop5, was held by Digital Solution Cooperative (Dscoop), the independent community of HP Indigo owners and operators who focus on digital solutions for print and marketing services. The campaign employed a variety of channels to achieve those objectives: Direct… Read more »

The Girl Scouts Arizona Cactus Pine Council (GSACPC), which serves Girl Scouts throughout Arizona, was seeing a decline in donations and needed a way to cultivate new donors who might participate in an upcoming fundraising campaign. Allegra Print and Marketing of Arizona developed a successful campaign including variable data direct mail, email, personalized URLs (PURLs), social media, and… Read more »

Nufarm, a world-leading manufacturer and marketer of crop protection products, wanted to connect with farmers in the American mid-west, especially those growing wheat. While successful in terms of overall response, the multiple steps of traditional direct mail took too long, slowing the sales process. Laser Image Printing and Marketing in Durham, North Carolina created and… Read more »

DUKE Printing and Mailing, a print services provider and a successful MindFireInc client located in Cleveland, Ohio, had recently begun offering personalized URLs as a service for its clients. The company developed a campaign that would explain to clients the benefits of incorporating personalized URLs into their marketing communications. DUKE Printing and Mailing’s direct marketing campaign… Read more »