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Noetix asks, “Wouldn’t it be Nice?” to Get New Business from Existing Customers

Noetix provides instant operational reporting and packaged analytics for Oracle Applications, all tailored to specific enterprise requirements. Noetix wanted to reconnect with a group of customers that were not making optimal use of Noetix services and sotware. To reach out to these customers they called on GSI Marketing, a division of Graphic Solutions, Inc., in Seattle, Washington. Using the line “Wouldn’t it be nice …?” followed by a series of statement that highlighted common pain points in corporate IT environments, recipients were invited to visit a personalized Noetix landing page. The result, it generated a 11.9 percent visit rate to the pURL landing page, with 8 percent of visitors completing the survey. No contracts have been confirmed from this campaign, but Noetix anticipates closing two agreements with value of up to $50,000 each.

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