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Cardinal Stritch University (Stritch) is the second largest independent university in the state of Wisconsin. Consisting of two regional campuses (Milwaukee, WI and Eden Prairie, MN) and a number of smaller satellite locations, Stritch offers both undergraduate and graduate degrees in traditional programs and programs developed to serve the needs of working adults. Its forcus for this campaign was to increase interest in their programs that benefit the careers of educators and administrators in Wisconsin. Stritch’s campaign goals were to increase its visibility and capture the interest of qualified educators and to generate leads for specific graduate.
Proven Direct mailed a personalized oversized poscard to Stritch’s target audience, with program and other content tied to geographic location and other information, such as whether the recipient was a Stritch undergrad alumnus. One of the results was the overall visit rate for personalized messages was 0.67%, more than double compared to non-personalized control group which was just 0.28%.