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HP Indigo and MindFireInc Technology Help Transform Rider Dickerson from PSP to MSP

Rider Dickerson’s story begins in 1903, when a small letterpress shop called Low & Rider Printers opened its doors in Chicago. The business changed names–and ownership–over the years but still remained a fixture in the city’s famed Printers Row District. Then, in 2007, Rider Dickerson began a seismic shift.
“We’ve gone from being a traditional sheet-fed printer to offering everything from digital solutions and integrated marketing to large-format and specialty printing,” says Bill Barta, president and CEO. “We’ve really transformed the company.”
That rapid evolution from print service provider (PSP) to full-scale marketing service provider (MSP) has been largely fueled by Rider Dickerson’s use of HP Indigo digital printing and the integrated marketing technology of MindFireInc.
“Our partnership with both HP and MindFireInc is critical for us to be successful long term,” Barta says.