Share

Cross-Media Marketing Delivers Strong ROI for CPAs

The first time Charlie McClamroch received direct mail with a personalized URL and followed the link to a landing page, he knew it was something he could use to reach out to members at the AICPA, the American Institute of CPAs. Yet as he sought out a print and mail company that could do what he envisioned, he found many were unaware of cross-media, pURLs, QR codes, and the impact they could have on a marketing campaign.
Enter the team at Prompt Mailers, led by Dennis Lacognata. His company had done other cross-media campaigns using MindFireInc’s LookWho’sClicking® with good results and was eager to help McClamroch, the AICPA’s Marketing Manager for Specialized Communities, take a new approach.

Fill out the form to download a PDF copy of this successful cross-media marketing campaign case study!