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Cranking Up Fundraising with Cross-Media Marketing

SVO, Inc. is a marketing communications company located in New Jersey. They have been utilizing the power of cross-media communication techniques, coupled with traditional print and mailing to deliver compelling results to their clients’ in the non-profit sector.

“Non-profit organizations are struggling,” explain Niel Stender, SVO’s chief marketing and technology officer. “They have been particularly hard hit by the soft economy and are facing lower donation levels and weaker responses. They are understaffed and don’t have the resources to invest in learning about new marketing techniques. We talk with them about how they can improve their fundraising efforts. We offer new ideas and can point to examples of how cross-media campaigns can eally work for them.”

To convey the potential of cross-media marketing SVO recently co-hosted a self-promotion webinar with MindFireInc to showcase real world results for non-profits and raise awareness of SVO as a fundraising consultant/marketing service provider. Niel cited a highly successful campaign they conducted for Morris Habitat for Humanity using cross-media marketing for their annual appeal. Working with MindFireInc’s LookWho’sClicking software, the yearlong campaign recorded anincrease in donations by 84% and average gift by nearly 70%.